CEPA Score
Know which clients need you most, before they ask
The CEPA Score analyzes your client base and assigns a risk level to each client based on their estate planning needs. Red, yellow, or green. So you always know where to focus first.
What is CEPA Score?
CEPA stands for Client Estate Planning Assessment. It's a scoring engine that analyzes data from your CRM, uploaded documents, and BeyondWill to assign each client a risk level: red (high need), yellow (moderate need), or green (low need). The score considers plan age, household composition, asset complexity, life events, and more. Scores are relative to your client base, so the clients who need attention most always rise to the top. For each at-risk client, BeyondWill generates a personalized report you can share to start the conversation.
How It Works
How CEPA Score works
From CRM to prioritized action in minutes.
Connect your CRM or upload a client list
BeyondWill connects to Wealthbox, Redtail, eMoney, and WealthFeed. If your CRM isn't supported, upload a CSV with client data.
Clients are scored automatically
The scoring engine analyzes plan age, household factors, asset complexity, life events, and existing plan signals to assign each client a risk level.
Review prioritized results
See your entire client base ranked by urgency. Red clients need immediate attention. Yellow clients have moderate risk. Green clients are in good shape.
Share personalized reports
For each at-risk client, CEPA generates a personalized 'You May Need a Plan' report you can download and email directly to start the conversation.
Features
CEPA Score features
Plan age and existence
Plans older than 5 years are flagged as moderate risk. Plans older than 10 years are critical. Clients with no plan at all are flagged immediately.
Household factors
Minor children, special needs dependents, recent marriages or divorces, and changes in family composition all affect the score.
Asset complexity
Real estate, multiple properties, retirement accounts, life insurance, and high net worth all increase the urgency of having a current plan.
Relative scoring
Scores are relative to your client base, creating a bell curve. A client scored as high need at one firm might be moderate at another. Your most at-risk clients always rise to the top.
Personalized risk reports
Each report includes the reasons a client may need a plan, household factors identified, and assets requiring review. Reports are written in plain language and ready to share.
Automatic re-scoring
When your CRM data changes, new clients are added, or life events are detected, scores update automatically. You always have a current picture of your client base.
Use Cases
Who uses CEPA Score?
- Identify which clients in your book need estate planning attention most
- Generate personalized risk reports to start estate planning conversations
- Prioritize outreach based on data instead of guesswork
- Re-engage dormant clients with relevant, timely insights about their estate planning needs
- Onboard your existing client base into BeyondWill with a clear picture of where to start
FAQ
Common CEPA Score questions
The score considers plan age, household composition (minor children, special needs, marital changes), asset complexity (real estate, retirement accounts, insurance, net worth), and life events. Each factor is weighted and scores are relative to your client base.
Yes. Each report is designed to be client-ready. You can download the PDF and email it directly. The report includes specific reasons the client may need a plan, household factors, and assets requiring review.
New clients are automatically imported and scored. Significant changes like marriages, divorces, new children, or major asset changes trigger a re-score for affected clients.
See CEPA Score in action
Schedule a personalized demo and discover how CEPA Score can transform your estate planning workflow.